About
OUR APPROACH
24 Karat Purity
The Problem
The Ludus Difference
Ludus jewelry is crafted from pure 24 karat gold or platinum, the same form that these precious metals are found in nature. The difference in purity over man-made chemical alloys of 14-18 karats (58%-75%) is instantly observed and felt. It also means our jewelry will never tarnish, is hypoallergenic, and antimicrobial.
This commitment to purity is also the reason why we do not craft jewelry made of “rose gold” or “white gold”. These two industry inventions are man-made alloys that dilute the gold with copper or nickel – abundant metals that tarnish over time due to oxidization.
There is a myth that jewelry cannot be crafted from pure 24 karat gold due to its softness. While it is true that pure gold is more malleable than other metals and may contour to your body, gold is indestructible. This special quality can only be understood when experienced physically, leading to an appreciation of this authentic purity as superior to any element in nature.
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